Sound Works Productions
Branding, Web Design, User Experience, Web Development & SEO Strategy
Project Overview
The Sound Works Productions team hired us for a webdesign and re-brand project. Their sound production company was expanding to include a corporate centered division and they wanted to ensure both websites and the new branding worked cohesively to generate additional business opportunities.
During their first planning call, we discussed their needs for a new logo, branding, tagline, website, website content and SEO implementation. From that point forward it was all business.
Competitive Analysis
Our research phase began with a deep dive into the top 5 competitors in sound production market as well as an additional 2-3 discovery calls to ensure we had a firm grasp on the necessities the new site required. By comparing and contrasting the effective methodologies of their competitors and their list of ‘must haves’ we were able to generate a clear and concise road-map for the project ahead.
Branding & Style
We chose to work slowly through the branding process with 4-5 revisions to ensure that every pixel in the branding packet would represent the same care and professionalism the SWP team invests in their clients.
Wire-frames
We moved forward to wire-framing with simple but effective layouts which would allow for ease of implementation on the SquareSpace platform. Here are a few samples.
Throughout the design process we were able to refer back to the wire-frames and make subtle adjustments to the overall appearance of the live production site on the fly.
SEO
A great website is more than design and user interaction. We focused on SEO as well as customer relevant content to ensure that search was driving potential clientele to the page. The site was designed with the user in mind and the content was engineered to foster search engine results while maintaining a unified voice to engage website visitors.